In this episode, we interview Stevi Ginolfi, Director of Content Marketing at Deseret News, about her streamlined approach to content strategy and the power of saying “no” in marketing.
What you’ll learn in this episode:
•How to identify and prioritize core audiences for impactful content
•The “Cheesecake Factory vs. In-N-Out” approach to content focus
•Strategies for testing and refining content to optimize engagement
•How to simplify and adapt content for different platforms, like Threads vs. X (formerly Twitter)
•Tips for communicating simplification strategies to leadership with data-driven insights
