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In this episode, we interview Alex Magann (alexandria-says.com), a seasoned expert in content marketing and SEO strategy at Bobby, an innovative infant formula company. Alex shares her journey from leading SEO at Wayfair to her current role, where she spearheads content and organic acquisition strategies.
What you'll learn in this episode:
- How to differentiate between performance content and search-driven content.
- Steps to integrate search-driven strategies with performance content for maximum impact.
- Key metrics to measure the success of multi-channel content strategies.
- Insights into the future of SEO and content marketing in a world dominated by AI and social media.
