Description

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In this episode, we interview Kristina James, a marketing leader with over 20 years of experience in content strategy, branding, and storytelling. She shares her unique "Hearts and Smarts" philosophy—blending emotional appeal with intellectual depth to create truly engaging content.

What you'll learn in this episode:

• How to make complex content more digestible and emotionally resonant
• Why balancing data-driven insights with human storytelling is key to engagement
• The role of brand identity in shaping content strategy
• How to measure content success beyond lead generation
• The power of customer-led storytelling over executive thought leadership
• Why building a trusted team of marketing professionals can accelerate success

This episode is packed with insights on making your content more compelling, relatable, and effective.