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In this episode we interview Elizabeth Nerland, Senior Director of Strategic Communications at Chugach Government Solutions.
What you'll learn in this episode:
- How to organize your marketing channels using the ROPE framework: Rented, Owned, Paid, and Earned media
- Why relying solely on rented platforms like social media puts your business at risk
- The importance of owning your audience through websites and email lists
- How to strengthen your “bridge” with tools like CRM, CMS, automation, and strategy
- The hidden dangers of weak content and how it breaks customer trust
- Why marketers should think in terms of multiple bridges for different personas
- A powerful mindset shift: viewing content strategy as a responsibility, not just a task
