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In this episode, we interview Kristiane Mandraki, VP of Growth at Praxent, a tech consulting and engineering firm for financial services. Kristiane shares her insights on Account-Based Marketing (ABM) and how to create hyper-targeted campaigns that drive real engagement.

What you'll learn in this episode:

• The three tiers of ABM: One-to-Many, One-to-Few, and One-to-One
• How to structure pilot campaigns to test and refine your approach
• Why omnichannel strategies are crucial for ABM success
• The power of direct mail in digital marketing
• How to align sales and marketing teams for maximum impact
• The importance of personalization at scale and how technology can help

Kristiane’s hands-on experience and tactical insights make this a must-listen for marketers looking to refine their ABM strategy. Tune in now! 🎧