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In this episode, we interview Lindsay Kelley, VP of Marketing at Sonar Software. Lindsay brings decades of experience to the table, and today, she shares her unique Thanksgiving Turkey approach to content creation and repurposing.

What you'll learn in this episode:

• How to maximize the life of one core content piece into many engaging formats
• Tactics for creating “snackable” content that drives engagement on platforms like LinkedIn
• Strategies to enhance content with AI for deeper insights and creativity
• Tips for leveraging social metrics to refine content repurposing and audience targeting
• Best practices for Account-Based Marketing (ABM) and personalized content strategies

Lindsay’s insights will reshape how you view content creation, helping you extend reach and add value with every piece. Tune in to find out how to keep your audience coming back for more.