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In this episode, we interview Mackenzie Gilstrap, a seasoned B2B content marketer currently working for an architecture and design firm. Mackenzie shares her insights on how to create human-centric content that builds genuine relationships and trust in B2B marketing.
What you'll learn in this episode:
- The definition and importance of human-centric content in B2B marketing.
- How to engage employees to become content creators and storytellers.
- Tactical advice on integrating human stories with product and service information.
- Methods for tracking and communicating the success of a human-centric strategy.
- Ideas for expanding this approach to customers and clients.
