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In this episode, we interview Rebecca Smith, Senior Vice President of Marketing and Strategy at Electric Kite, and Aaron Stern, Senior Director of Content at Electric Kite. They share their insights on content strategy, audience engagement, and the evolving role of AI in marketing.
What you'll learn in this episode:
- The key differences between content strategy and content planning.
- How to ensure your content is research-driven and audience-focused.
- Why community building is crucial for long-term engagement.
- How to measure content success and make data-informed adjustments.
- Strategies for standing out in a crowded AI-driven content landscape.
- Why unique perspectives and first-party data are more valuable than ever.
A must-listen for marketers looking to create content that truly resonates!
