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In this episode, we interview Marshall Benveniste, a seasoned content and marketing expert currently working in the software industry for commercial construction. Marshall shares his insights on how to develop thought leadership that resonates and builds lasting impressions.
What you'll learn in this episode:
- How to create content that imprints your brand in the minds of potential customers.
- The importance of identifying your audience’s pain points and addressing them effectively.
- Why thought leadership requires long-term commitment and continuous improvement.
- The role of creative briefs in aligning thought leadership with organizational goals.
- How to use expert insights to establish thought leadership, even if you're not the expert.
