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In this episode we interview Jason Baum, Head of Community at Sauce Labs.
Jason shares nearly two decades of wisdom on building authentic communities that thrive—without relying on self-serving tactics or shallow engagement.
What you'll learn in this episode:
- Why most companies get community wrong from the start
- The three essential questions every brand must ask before launching a community
- The difference between support forums and meaningful engagement spaces
- Where community should live within an organization for long-term success
- Why “build it and they will come” is a myth
- How to embed your brand authentically into existing communities
- Why content, consistency, and habit-forming design are core to community growth
- How Sauce Labs built a lasting DevRel and open source presence rooted in service
