In this episode, we interview Megan Effertz, a seasoned business transformation executive with vast experience in sales, marketing, and leadership roles across multiple sectors. Megan shares her insights on how to develop an effective content strategy and the importance of aligning it with the broader business objectives.
What you’ll learn in this episode:
•How to create a content strategy that supports your business goals.
•The difference between content strategy and content tactics.
•Key steps to analyze and refine an existing content strategy.
•The role of AI in automating tasks and enhancing creativity.
•How marketing teams can collaborate with sales for better alignment.
