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In this episode we interview Matt Hummel, a seasoned B2B marketing leader with over 25 years of experience, currently focused on aligning brand and demand strategies in the tech space.
What you'll learn in this episode:
- Why content without strategy is just noise—and how to fix that
- A simple four-part framework for building your content strategy: themes, topics, content, and channels
- How to align content with both business direction and customer pain points
- Why scaling only works when built on a focused, strategic foundation
- The role of long-form content as a cornerstone for scalable content creation
- How to use AI to amplify—not replace—smart marketing
- Metrics that matter: how to measure content success without chasing vanity numbers
- Real-world insight into consolidating 75 products into 5 strategic campaigns
