Send us a text
In this episode we interview Natalie Schibell, Market Strategist at Aetion and former Naval officer turned product marketing powerhouse.
What you'll learn in this episode:
- How military discipline and empathy fuel Natalie's marketing approach
- The three foundational pillars of successful product marketing: strategy, empathy, and execution
- Why product marketers are often the most essential and overlooked voices in a company
- How to conduct meaningful product and competitor research—without a big budget
- A step-by-step framework to transform research into a compelling narrative
- The role of AI in supercharging your content creation and productivity
- Common pitfalls product marketers face and how to avoid them with clarity and precision
- Natalie's journey from the CDC to Forrester and into tech leadership
