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In this episode we interview Sherri Schwartz, a marketing leader at Ovation CXM, about building a video-first system that turns a single recording into dozens of assets.
What you'll learn in this episode:
- How to transform one long-form interview into webinars, YouTube anchors, and a stream of LinkedIn micro clips.
- A slicing method: cut each Q&A, title clips with the problem solved, and match format to channel.
- Why micro videos capture buyer attention in the first five seconds.
- A hybrid toolkit: agency partners, AI platforms like Descript and Synthesia, and human editors.
- How to brief agencies with brand books, style guides, and clear clip specs.
- Distribution tactics: YouTube for search, Vimeo for restricted industries, LinkedIn for reach, and sales libraries for enablement.
- Where clickable Storylane demos add interactive depth and repurposable video content.
- The limits of AI avatars and the importance of a human voice.
