In this episode, we interview Abdul Rastagar, Head of Marketing at Lexitas Pharmacist Services. Abdul shares his unique journey from an organic chemist to a leading marketing executive in the niche field of ophthalmology clinical trials. His insights provide a rich understanding of today’s marketing dynamics.
What you’ll learn in this episode:
•Importance of First Party Data: Understand the critical shift from third-party cookies to first-party data due to new privacy laws.
•Balancing Privacy with Personalization: Learn strategies for balancing consumer privacy with personalized marketing.
•AI and Marketing: Insights on navigating the complexities of AI in marketing, respecting privacy, and adhering to new regulations.
•The Power of Video Content: Discover the significant impact of video content in B2B marketing and how to effectively leverage it.
•Optimizing the Marketing Tech Stack: Advice on streamlining your tech stack to improve efficiency and reduce costs.
