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In this episode, we interview Dr. Chase Cunningham, a retired Navy cryptologist and cybersecurity expert turned marketing strategist. Chase shares his unique insights on why marketers hesitate to offer software demos and how that reluctance may be hurting their sales.

What you'll learn in this episode:

• Why restricting software demos can derail the sales process
• The disconnect between marketing metrics and real conversion value
• How automated demos can streamline the buyer journey
• The role of sales teams in a demo-driven approach
• How to convince leadership to embrace a demo-first strategy

Chase breaks down the barriers to better marketing and sales alignment—don’t miss this conversation!