In this episode, we interview Aubrey Byron, a content marketing manager at Authentic8, a cybersecurity startup. Aubrey shares her insights on how to create content that genuinely adds value without pushing a hard sales pitch.
What you’ll learn in this episode:
•The importance of providing valuable, non-salesy content.
•How to build trust and brand awareness in a niche market.
•Strategies for measuring the impact of content on lead generation.
•The benefits of leveraging subject matter experts in your marketing strategy.
•How to successfully run ungated events and webinars for brand awareness.
