In this episode, we interview Greg Uland, VP of Marketing at Reynolds and Reynolds. Greg shares his insights on why being different is critical for successful marketing and how to ensure your brand stands out in a crowded marketplace.
What you’ll learn in this episode:
•Why incremental improvements aren’t enough to drive change.
•How to differentiate your product in a saturated market.
•The role of internal communication and collaboration in crafting unique marketing messages.
•Strategies for creating and testing a standout marketing approach.
•The impact of generative AI on differentiation and marketing efforts.
