✅ Five Pillars ofRecurring Revenue | Jonathan Mentor 👇👇@kaizenmarketing8420
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💠 "If you haven't gone through that three, four, five-month period where you're thinking 'How am I gonna eat?' you're not ready. That's where you get all your stripes." In this electrifying conversation, Successment founder Jonathan Genmentor shares how he went from dropping out of school three times to creating a revenue operations system that's helped 36 Black and Brown-led startups generate their first $10 million in annual recurring revenue. Drawing from his journey building a global agency now operating on three continents, Jonathan breaks down his BOOM methodology (Begin, Operate, Obviate, Maximize) and explains why most startups obsess over raising capital instead of building sustainable revenue systems. Learn why he believes recurring revenue must be tracked across five distinct pillars (awareness, engagement, enablement, land, and expand), how he approaches the critical distinction between "goals on the clock" (metrics) versus "goals on the calendar" (revenue), and why he turns away clients who aren't ready for his approach. Jonathan also shares his unfiltered thoughts on the "16-year-olds in front of their dad's Ferrari" claiming to understand marketing, his commitment to helping underrepresented founders, and why he believes true entrepreneurs must travel to gain perspective. For founders who want to separate passion from profit and build sustainable revenue systems, this conversation offers both tactical frameworks and authentic inspiration from someone who's lived the journey.
