Picture a CEO who treats LinkedIn less like a résumé warehouse and more like a personal blog feed—every post a mini-broadcast engineered from fresh customer data, punchy storytelling, and a dash of AI. That’s Peter Caputa IV. Armed with his marketing team and a “PeteGPT” content engine that mines interviews and survey insights, he shows up in the feed almost daily, rewrites most of the drafts himself to keep the voice human, and watches the metrics roll in: 330-plus posts, 3 million impressions, and roughly 100 free trials of Databox every single month.
Yet the real magic isn’t the numbers—it’s that followers still feel like they’re chatting with the guy they met at a conference, not a corporate logo in disguise. In this episode we unpack how Peter balances ruthless data discipline with founder-level authenticity, proving you can scale trust without turning into clickbait.
Why hit play?
- Hear the exact system Peter calls “PeteGPT”: customer interviews → GPT draft → Asana/Google Docs → his own 50 % rewrite → AuthoredUp scheduling.
- Learn why publishing daily is the keystone—prospecting and ads work only after your audience trusts you.
- See the numbers: 330+ posts, 3 M impressions, 40 k engagements and ±100 Databox trials/month in the last year alone.
- Get Peter’s playbook for turning “comment for the ebook” from gimmick to real demand validation.
- Reframe LinkedIn as a “stay-in-touch” channel that nurtures customers and partners between emails or events.
What we cover
- 00:02 – Peter’s back-story: from launching HubSpot’s agency program to leading Databox.
- 00:14 – Inside the “PeteGPT” content engine.
- 00:17 – Databox research: posting vs. prospecting vs. ads—what actually moves revenue.
- 00:25 – Measuring impact: self-reported attribution & the 24 % social-signup stat.
- 00:32 – Customer-driven content: interview 2-3 customers, write their story, repeat.
- 00:35 – Rant: “Give us RSS-level control of the feed!”
- 00:38 – Lightning round on algorithms, trends that should die, and time management.
Top takeaways
- Founder-as-Broadcaster – “People want to talk to people, not logos.”
- Consistency > Clever hacks – Daily posting makes every other LinkedIn play work harder.
- Mine your customers for content gold – Real stories beat keyword rewrites every time.
- Measure what matters – Track self-reported attribution and word-of-mouth, not just link clicks.
- Time budget is real – Even a CEO spends 2–3 hours/day posting, commenting and DM-ing.
Memorable quotes
- “People want to talk to people, not logos.”
- “If you’re not posting, your prospecting and ads won’t work on LinkedIn.”
- “I still spend two to three hours a day on LinkedIn”
- “I hate the ‘comment for the ebook’ trick, but I still do it because it works.”
- “The thing I hate about LinkedIn is the algorithm deciding what I see—I want more control.”
Stay Connected.
Want to connect or share feedback? Brad welcomes connection requests from listeners—reach out on LinkedIn and share your thoughts!
