In this episode, Brad Zomick chats with Sam Jacobs, a prominent voice in the B2B SaaS community and founder of Pavilion. Sam opens up about his LinkedIn journey, sharing how he transitioned from sales leadership to becoming a LinkedIn evangelist with over 100,000 followers. He discusses how his consistent content strategy, refined with the help of coach Alec Paul, has driven millions in impressions and significant business results for Pavilion. Sam also reveals the behind-the-scenes tactics that any CEO or founder can apply to their LinkedIn presence to build personal brands and generate revenue.
What You’ll Learn in This Episode
- How Sam Jacobs grew his LinkedIn audience from 20,000 to over 100,000 followers.
- The pivotal moment that convinced Sam to take LinkedIn seriously.
- The role of Alec Paul, his LinkedIn content coach, in shaping his personal brand strategy.
- Why consistency in posting is crucial for LinkedIn success.
- The balance between creating impactful content and avoiding unnecessary controversy.
- Why LinkedIn is an essential platform for B2B founders and CEOs.
- Sam’s philosophy on content creation and how it connects to Pavilion’s growth.
Memorable Quotes
- "I realized LinkedIn was more than just a platform to post — it was a way to drive revenue and build meaningful connections."
- "If you're not posting on LinkedIn, you're missing a huge opportunity to build your brand."
- “You need to have a strong point of view that resonates with your audience, even if it’s polarizing.”
- "The biggest mistake people make is not being consistent. The act of creating one post is not interesting. It’s the act of repeatedly creating that is. Consistency is key."
- "LinkedIn is a marathon, not a sprint. The results come to those who put in the work consistently over time."
Tactical Takeaways You Can Apply Today
- Work with a coach or strategist to sharpen your message and create a consistent content strategy.
- Post consistently on LinkedIn to stay visible and relevant.
- Focus on creating content that resonates with your audience’s pain points and challenges.
- Develop strong content pillars to ensure your posts are aligned with your expertise.
- Use LinkedIn as a tool to nurture relationships with prospects, partners, and the broader business community.
- Avoid overly controversial posts unless it aligns with your brand values.
- Measure success not by vanity metrics but by meaningful business results like pipeline growth and brand awareness.
People, Tools, and Resources Mentioned
- Sam Jacobs’ book: Kind Folks Finish First
- Pavilion: A leading global community for go-to-market leaders
- Alec Paul: LinkedIn content coach and strategist
- Jamal Reimer: Author of Mega Deal Secrets
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