What You’ll Learn in This Episode:
1. Meet Bethany Stachenfeld:
- Bethany is the CEO and Co-Founder of SendSpark, a fast-growing video prospecting platform.
- She has over 65,000 users on the platform and recently raised $3 million in funding.
- Recognized by Pavilion, Demandbase, and RevGenius as a rising star in B2B sales and marketing.
2. The Evolution of Bethany’s LinkedIn Presence:
- Initially, posting on LinkedIn was just one of many growth experiments for her startup.
- Over time, LinkedIn became a key channel for building SendSpark’s brand and driving revenue.
- Bethany grew her LinkedIn audience by 10K+ in six months, now boasting nearly 25K followers.
3. Why LinkedIn Works for Early-Stage Founders:
- It’s an authentic, cost-effective way to reach potential customers and investors.
- Bethany shares how she refined her voice by “writing to her past self” and sharing unique insights.
- The SendSpark team actively encourages LinkedIn posting to amplify their brand presence.
4. Using LinkedIn Engagement to Drive Revenue:
- Bethany’s team leverages tools like Expandi to scrape LinkedIn engagement data.
- They send personalized video messages to users who engage with relevant content.
- This strategy delivers a 30% reply rate on LinkedIn outreach—significantly higher than email campaigns.
Key Quotes from Bethany:
- “I decided that the person I would talk to on LinkedIn is me from the previous week. If it helped me then, it will help someone else now.”
- “Talking about what you’re building might feel scary at first, but it’s the best way to connect with your audience authentically.”
- “We’ve created a culture at SendSpark where we hold each other accountable for posting on LinkedIn—it’s part of our DNA.”
Tactical Takeaways You Can Apply Today:
- Talk to your past self: Post what you’ve learned recently. If it was new to you, it will be valuable to others.
- Use LinkedIn engagement data for outreach: Identify who’s engaging with your content and reach out with personalized messages.
- Create a company culture around LinkedIn: Encourage your team to share their insights and experiences to amplify your reach.
Stay Connected:
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