Description

Tim Davidson didn’t become LinkedIn famous by playing it safe. He became unforgettable by leaning into his quirks: slicing fruit on video, wearing loud shirts, and lugging cardboard signs to B2B events. What started as scrappy experiments turned into a personal brand moat that now fuels his consultancy, B2B Riz.

It wasn’t overnight success. Tim failed three times at LinkedIn before finding traction in 2021 by going all-in on consistency. From there, he began borrowing ideas from TikTok and Instagram—like POV fruit-cutting videos—and remixing them for B2B. The result? A growing following of 25K+, a steady stream of inbound, and recognition from brands like Gong that reached out after seeing his posts.

Behind the antics is a surprising truth: Tim is an introvert. LinkedIn became his way to “pre-network,” so that at events people approached him instead of the other way around. His content strategy isn’t polished or corporate—it’s sticky, scrappy, and deeply human. For founders and marketers alike, his story proves that weird works.

In short, this episode shows how a lacrosse-player-turned-marketer hacked recall, borrowed from consumer playbooks, and turned eccentric experiments into a repeatable system for B2B attention.

Why Listen?

• From failed starts to 25K+ followers: how Tim finally cracked LinkedIn
• Why quirks (fruit, shirts, signs) create stronger brand recall than polish
• The “borrow and remix” playbook for adapting B2C tactics to B2B
• How content helped an introvert thrive at events and build surface area
• Why real ROI = DMs and relationships, not vanity metrics
• Campaign thinking: why 12 cardboard sign events beat one-off stunts
• Scrappy beats polished: tripods, DIY setups, and persistence
• Weirdness as a moat in a sea of sameness

Chapter Timestamps

 00:00:00 - Intro
 00:03:00 - Failing on LinkedIn (three times)
 00:06:14 - Cardboard + Tripod Campaign
 00:10:20 - The DM from Gong that changed everything
 00:12:40 - Birth of the Fruit-Cutting Videos
 00:15:20 - Borrowing B2C for B2B
 00:20:00 - Building a Personal Brand Moat
 00:25:00 - Introvert Advantage: Networking Reframed
 00:32:00 - Scrappy vs. Polished Content
 00:38:00 - Outro

Notable Quotes

• “Even though the videos may make it look like I'm very extroverted, I am the complete opposite.”
• “I was too embarrassed to ask someone to take a picture of me—so I brought a tripod and did it myself.”
• “The first time a PM at Gong DMed me… that was the traction I needed to keep going.”
• “People started commenting: cut this fruit, cut that fruit—and suddenly fruit cutting became a recall device for B2B.”
• “Some events didn’t like the cardboard signs, but that campaign built my brand more than anything else.”
• “I’m a little weird. But weird is sticky.”
• “Borrow from B2C, remix for B2B—that’s where the best ideas come from.”

Actionable Takeaways

• Post consistently for 6–12 months before judging results—consistency compounds.
• Lean into quirks: what feels weird often becomes your brand recall device.
• Steal formats from B2C platforms (TikTok, IG) and adapt them to LinkedIn.
• Prioritize engagement signals like DMs over vanity likes or impressions.
• Think campaigns, not one-offs—repeatable stunts build memory.
• DIY scrappiness beats waiting for polished production.
• Content flips networking: your posts make events easier for introverts.
• Weird works—quirks become moats in a saturated LinkedIn feed.

Stay Connected

Want to connect or share feedback? Brad welcomes connection requests from listeners—reach out on LinkedIn and share your thoughts!

Tim Davidson's Linkedin: