Barrie Farivar, Founder of leaf, shares how her experience at Google—and her life as a mom—sparked the idea for a private audio app designed to help families preserve the voices and stories that matter most. What began as a personal project to capture her children’s first words has evolved into a mission-driven platform empowering families to build digital legacies that feel as intimate and meaningful as old photo albums.
We explore:
✅ How Barrie’s own family experiences inspired her to create a simple, private way to record and share life’s most meaningful sounds
✅ What she learned transitioning from Google’s structured environment to the unpredictability of startup life
✅ How she validated the idea for leaf before building the first version of the product
✅ Why audio (not video or social media) is the perfect medium for authentic connection across generations
✅ How she’s positioning leaf to serve families in a space where tech and emotion intersect
Barrie shares honest reflections on startup life, product development, and balancing motherhood with entrepreneurship—and why the most powerful innovations often start with a deeply personal need.
👉 Learn more about leaf: https://www.sharewithleaf.com
👉 Connect with Barrie on LinkedIn: https://www.linkedin.com/in/barrie-altshuler-farivar-83927b8/
Connect with me (Dan Ritzke):
I’m a Fractional CMO who helps FamTech companies position their brand, sharpen their messaging, create marketing strategies that drive growth, and oversee execution to make sure those plans turn into results.
👉 Visit my website: https://danritzke.com/
👉 Connect with me on LinkedIn: https://linkedin.com/in/ritzke/
Apply to be on the podcast or nominate a founder:
👉 Founders in Full: https://danritzke.com/podcast/
