Lauren Clough, Co-Founder of bQuest, shares her path from a 13-year career in her multigenerational family business and a stint in private equity to building a mission-driven platform that helps families navigate aging, loss, and end-of-life care. Lauren explains how bQuest pivoted from a direct-to-consumer idea to partnering with financial advisors—giving them tools to guide families through life’s most emotional transitions.
We explore:
✅ How personal caregiving experiences revealed the need for trusted guidance through aging and end-of-life planning
✅ Why financial advisors are uniquely positioned to help families—and how bQuest equips them to do it
✅ The shift from a consumer model to a wealth-management go-to-market strategy
✅ Building a national network of vetted service providers across 25 categories and a digital platform to connect them with caregivers
✅ Lessons in early-stage growth, from earned media and content strategy to balancing rapid demand with intentional brand building
Lauren shares candid insights on navigating the startup maze with a co-founder, the importance of curiosity and conversation, and how her mission keeps her moving forward.
👉 Learn more about bQuest: https://thebquest.com
👉 Connect with Lauren on LinkedIn: https://www.linkedin.com/in/lauren-tracy-clough/
Connect with me (Dan Ritzke):
I’m a Fractional CMO who helps FamTech companies position their brand, sharpen their messaging, create marketing strategies that drive growth, and oversee execution to make sure those plans turn into results.
👉 Visit my website: https://danritzke.com/
👉 Connect with me on LinkedIn: https://linkedin.com/in/ritzke/
Apply to be on the podcast or nominate a founder:
👉 Founders in Full: https://danritzke.com/podcast/
