Description

In this episode of Founders in Full, I talk with Rich Cohen, founder of Elevate Packaging, one of the first companies in the world to focus exclusively on compostable packaging. 

Rich shares how a sabbatical and a global backpacking trip led him to rethink the future of packaging—and ultimately build a business that's making a real environmental impact.

We dive into:

• How Rich bootstrapped a mission-driven business before “sustainability” was a buzzword
• The real (and often misunderstood) challenges of compostable packaging
• Why marketing and branding are critical in building trust with both businesses and consumers
• Lessons from 20+ years of staying committed to a clear, purpose-driven mission

If you're a founder, marketer, or anyone thinking about how to build a values-aligned brand, this episode is for you.

Learn more about Elevate Packaging: https://www.elevatepackaging.com

Connect with Rich on LinkedIn: https://www.linkedin.com/in/rich-cohen-sustainable/

Connect with me (Dan Ritzke):

I’m a Fractional CMO who helps FamTech companies position their brand, sharpen their messaging, create marketing strategies that drive growth, and oversee execution to make sure those plans turn into results.

👉 Visit my website: https://danritzke.com/

👉 Connect with me on LinkedIn: https://linkedin.com/in/ritzke/

Apply to be on the podcast or nominate a founder:

👉 Founders in Full: https://danritzke.com/podcast/