Description

Are you generating leads but still struggling to close deals? In this episode of The Marketing Phoenix Podcast, Melissa "Rogo" Rogozinski shares a true story. She talks about how one B2B SaaS company improved its messy lead generation systems and turned data chaos into a clear way to gain new customers.

We break down how strategic lead management and CRM integration transformed disorganized outreach into a revenue-driving engine. If your business is facing disjointed systems, inconsistent lead sources, and underperforming campaigns, this episode is a must-listen.

What You’ll Learn:

• The telltale signs that indicate that your lead management system is broken.
• How to clean up duplicate leads and unify disconnected platforms
• Why a lead mapping plan improves CRM accuracy and sales cycle
• Best practices for rewriting cold email campaigns that generate sales opportunities
• The tech stack integrations that made 167,000 leads actually useful
• What investors genuinely want to see in a scalable sales pipeline

Keywords

lead management and crm, managing leads, lead tracking

Episode Collateral

• Growth Services (Brochure)
• Lead Mapping (Case Study)
• Lead Management

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