Description

Do your marketing and sales teams speak the same data language?

 If not, you’re missing opportunities and leaving revenue on the table.

In this episode of the Marketing Phoenix Podcast, host Melissa “Rogo” Rogozinski explains six key marketing analytics and KPIs. These tools assist B2B companies. They are particularly useful in legal tech and professional services. The tools help convert visibility into leads and leads into sales.

No matter if you are a law firm, legal vendor, or B2B SaaS company, this is your guide. It shows how to use marketing data that can profoundly affect your profits.

🎯 SEO Keywords: marketing operations, marketing analytics KPIs, B2B lead generation companies, digital marketing specialist, growth marketing optimization

What You’ll Learn:

• Why Domain Authority matters and how to boost it
• How to use Google Analytics to understand buyer behavior
• Which social metrics profoundly drive business (hint: it's not follower count)
• What email engagement reveals about sales-readiness
• How to run smarter digital ad campaigns that convert
• Why lead scoring in your CRM changes the sales game

Keywords

growth marketing, growth marketing services,  lead tracking

Episode Collateral

• Due Diligence Audit (Brochure)
• Why You MUST Integrate Email Campaigns With Your CRM (Blog)
• Data-Driven Marketing: Key Analytics & KPIs That Increase Sales (Blog)

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