Unlock the secrets of captivating new audiences with Ben Hoffman, CEO of Square Productions. He is a change force in classical music marketing. Discover how his innovative strategies are revolutionizing the way symphony orchestras connect with younger, unfamiliar audiences by breaking free from the constraints of traditional imagery and embracing modern advertising techniques. We explore the vital transition from the iconic maestro with a baton to visuals and narratives that resonate with today's diverse audience base.
Join us as we delve into the vibrant world of cultural relevance, where symphony orchestras strive to maintain their buzzworthiness amidst a dynamic media landscape. Learn about the impact of strategic community outreach, technology partnerships, and showcasing authentic joy and passion in promotional materials. Ben's insights reveal how heartfelt arts marketing can distinguish classical music in a crowded market, emphasizing emotional resonance at every touchpoint. This episode is a compelling exploration of how a deep connection to the arts can create transformative experiences for all audiences. Listen in for a hopeful vision of the future of classical music marketing and the ongoing conversation about its powerful impact.
All episodes are also available in video form on our YouTube Channel. All episodes are hosted by Elizabeth (Lizzie) Bowman.
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