In this episode of Tell Her, Jordan Cracknell shares her powerful journey from Wall Street analyst to children’s book author. With degrees from Baruch College and Cambridge, Jordan carved her path through the high-pressure world of finance, often one of the most male-dominated spaces there is.
She opens up about what it took to not just survive in that environment, but to thrive, without sacrificing her feminine energy. Jordan speaks candidly about learning to lead with grace and intuition in rooms where she was often the only woman, and how staying true to herself became her greatest strength.
We also explore the cultural differences between the US and UK when it comes to money, the importance of financial mentorship, and her new mission: inspiring young girls to feel confident with numbers through her book You Can Count on Penny.
This conversation is a celebration of resilience, self-trust, and the power of rewriting the rules in finance, and in life.
00:00 Introduction to the Tell Her Podcast
00:32 Meet Jordan Cracknell: From Wall Street to Finance Expert
02:00 Journey into Finance: From Event Planning to Investment Banking
04:19 Cultural Differences in Finance: US vs UK
05:43 Empowering Women in Finance
12:59 The Inspiration Behind 'You Can Count on Penny'
21:48 Navigating Male-Dominated Spaces
27:29 A New Chapter: Studying at Cambridge and Meeting Her Husband
32:01 Sarcasm in the Bible and Dumb Conversations
32:44 Balancing Motivation in Relationships
33:55 Traveling and Moving In Together
34:50 Wedding Planning Challenges
37:41 Financial Education and Budgeting
39:15 Navigating Financial Challenges in Business
41:10 Importance of Financial Education for Children
47:09 Women in Finance and Career Goals
53:49 Encouraging Financial Conversations
58:17 Final Thoughts and Social Media Links
Connect with Jordan Cracknell
Buy Count on Penny - Amazon
https://www.amazon.co.uk/You-Count-Penny-Jordan-Cracknell/dp/B0DDLGV1LH
Learn more about Jordan Cracknell
https://www.instagram.com/msjordancracknell/
https://www.linkedin.com/in/jconnell26/
ABOUT YOUR HOST — SHARNI KNIGHTON
I’m Sharni Knighton, the creator and host of Tell Her. I was inspired to start this podcast after meeting so many extraordinary ordinary women through my hair loss and wig clinic. I wanted to give these women a space to share their stories and help them realize that what they see as “ordinary” is truly extraordinary.
As an educator, I also train stylists in the hair loss industry around the world — and I’m passionate about showing them who these incredible women are. I believe you should only step into this work if you’re ready to truly help and connect with the women you serve.
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