What if fashion wasn't about expressing who you are, but about letting your actions speak louder than your wardrobe? This week, we sit down with Naz Pauperio, co-founder of FIFI, a Portugal-based sustainable clothing company that's flipping the fashion industry on its head.
The Revolutionary Approach: While fast fashion churns out 50-60 new collections daily, FIFI offers just six black items designed to last years, not seasons. Their radical philosophy? "You are unique. You are not your clothes. Your clothes don't define you."
What You'll Discover:
Standout Quote: "We'd be happy if we don't see you again. That sounds kind of crazy, but that's what we believe. We'd rather have lots of customers that come to us, but really they're buying one piece and they don't need to come to us very often."
Whether you're a conscious consumer or curious about sustainable business models, Naz's mission to "close the loop and open minds" offers a refreshing take on fashion that prioritizes planet over profit.
Connect with Naz & FIFI:
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