Specialty retailers are rapidly adopting unified commerce strategies with increased technology investments in AI-driven personalization, real-time inventory management, and integrated CRM systems to meet consumer demands for consistent experiences across all touchpoints.
• Adoption rates for omnichannel strategies have significantly increased among specialty retailers
• Many specialty retailers have implemented or plan to implement unified commerce strategies this year
• Consumers now demand consistent and personalized experiences across all touchpoints
• Key challenges include integrating data across channels, aligning departments for collaboration, and scaling solutions
• Recommendations include investing in scalable technology platforms, leveraging data analytics, and prioritizing employee training
• Unified commerce approach is essential for staying competitive in modern retail
