In this GTM Advice episode, Lindsay Tjepkema, Founder at Human Brands Win, answers a fast round of questions and shares her go-to-market advice with you.
Check out how Lindsay answered the following questions:
- What is the biggest go-to-market challenge today? How would you tackle this challenge?
- Where would you focus your efforts if you had limited resources and had to drive immediate results?
- How do you ensure there is alignment across all go-to-market functional teams? (i.e. sales, marketing, product, and customer success)
- What’s the one “dirty little secret” in go-to-market that nobody talks about, but everyone needs to know?
- What do you think is the biggest misconception about having a career in go-to-market?
- What is one skill that all GTM professionals need to have mastered to be successful?
- What is one thing you wish you knew sooner?
- What is one piece of advice you would give to someone looking to grow their career in go-to-market?
