🎙 Robyn Johnson & Abe Chomali discuss when and how to expand beyond Amazon, covering international marketplaces, Walmart, eBay, Mercado Libre, and more. They break down the risks, benefits, and key considerations before making the move.
🔑 Key Takeaways
📈 Maximize Amazon First
- Before expanding, ensure Amazon sales are near peak efficiency.
- Expanding too soon can waste time, money, and inventory.
- Diversification is important but should be strategic, not rushed.
🌍 Choosing the Right Marketplace
- Walmart – A top alternative, but WFS (Walmart Fulfillment Services) is often required for success.
- eBay – Great for clearing old inventory, niche categories, and used goods.
- Mercado Libre – The largest Latin American marketplace, useful for selling in Mexico, Argentina, and beyond.
- Etsy – Ideal for handmade, vintage, and craft supplies.
- Target, Home Depot, Chewy – More selective marketplaces but valuable for niche brands.
🌎 International Expansion: Challenges & Opportunities
- Amazon International can work well, but each country has unique regulations and logistics.
- Language and localization matter—Google Translate isn’t enough.
- VAT, customs, and returns add complexity to global sales.
⚠️ Key Risks to Consider
- Expanding can tie up inventory, making it harder to restock on Amazon US.
- Regulations, compliance, and fees vary by platform and country.
- Poor planning can lead to stockouts or excess inventory in the wrong market.
🔗 Helpful Links from the Episode
🚀 Final Thoughts
- Max out Amazon before expanding—jumping too soon can hurt your business.
- Choose the right marketplace based on where your audience shops.
- Plan for success—expansion takes more time and money than expected.
If done right, multi-channel selling can be a game changer.
