This week, I’m joined by Armaan Ahluwalia, Head of Strategic Commercial Solutions at BWT Alpine F1 Team. With a career spanning top global organizations like the Brooklyn Nets, Alpine F1, and the Kansas City Chiefs, Armaan has been instrumental in securing and optimizing over $250 million in partnership contracts.
From leading the business insights team that helped land the largest NBA jersey patch deal in history to driving commercial innovation in Formula 1, Armaan’s expertise in data-driven decision-making, strategic deal-making, and partnership success measurement is second to none.
In this episode, we’ll dive into his journey, the evolving landscape of sports sponsorship, and what it takes to create high-impact partnerships in some of the most competitive leagues in the world.
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