In this episode of the Business Growth Spotlight podcast, Heidi sits down with Nader Safinya, the culture branding guy and founder of Black Ribbit. Nadir discusses his unique dual strategy approach to bridging the gap between a company's internal culture and external brand identity. He shares insights on creating "cool jobs for cool people," the importance of aligning employee and customer experiences, and how businesses can scale by focusing on their people-first values. Tune in to learn how Nader is helping companies transform their workplaces and attract top talent in 2025.
Nader Safinya is known as The Culture Branding Guy, who helps companies become disruptive people-first culture brands by bridging the gap between internal culture and external brand identity. Through his agency Blackribbit, he's developed a unique dual-strategy approach that designs customer and employer brands simultaneously, creating cohesive organizations that put quality of life above just selling products and services.
Growing up internationally before settling in the US, Nader's diverse background and experiences in design and marketing shaped his unique approach to brand strategy. After founding Blackribbit, he's made it his mission to change society's relationship with the workplace by bringing cool jobs to cool people - stating that there are far more cool people than cool jobs, and he's here to narrow that gap.
To connect with our guest, click on the links below:
Website: https://blackribbit.com
LinkedIn: https://linkedin.com/in/nadersafinya
YouTube: https://youtube.com/@blackribbit
Connect with me:
Spotlight To Scale: https://www.spotlighttoscale.com/blueprint
