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"Steps to Eminence."
What can we do to gain eminence?
We invest time, money, and thought into increasing our visibility, distinguishing our brand, and winning lucrative market share.
Eminence is fame or recognized superiority, especially within a particular sphere, and profession.
In 2020, U.S. advertising spend is expected to reach close to 246 billion dollars.
Great leaders and enterprises rarely start with the goal of being eminent.
Eminence is an outcome of serving.
Focus, Faithfulness, and Favor appear as attributes in both great leaders and companies.
1. Focus: Great leaders focus and discover the answers to three critical questions.
1. Why was I born?
2. Why am I here in this place and time?
3. What am I to become and accomplish?
2. Faithfulness: Great leaders and companies commit to doing what is right at all times.
3. Favor: The reward of providence.
Focusing on serving as the motivation positions leaders on the path of discovery. Helping others holds the answers to all the questions.
Why? From ancient times, we have a wise quote; "If anyone among you wishes to be great, let them first become a servant to all." Serving others is an opportunity and requirement for eminence.
Our resolve to do what is right is tested first in little ways and grows as we faithfully respond at each decision point to do what is right.
A leader and a company's growth and progress continue as long as they seek and do what is right.
Our growth and ability to lead depend on our commitment. How we respond when the right decision may meet with resistance is critical.
A great leader asks herself the question, "What is the right thing to do in light of my influence and authority?" "It is wisely stated, "to whom much is given, much is required."
"Moral courage impels a man to do the right thing when it should be done." Thomas J. Watson, Sr.
The test of a leader's trustworthiness is how they respond to the current circumstances they face. During challenging times is when a leader can accelerate their way to eminence and the organizations they lead.
People watch great leaders' actions and the responses they make that impact the lives of people they influence. Trust in the leader and the organization develops with each step.
Faithfulness is consistently adhering to a code of conduct and behavior that aligns with your mission.
Repeatedly acting with the right motives for the good of others builds a reservoir of goodwill.
"We reap what we sow, more than we sow, later than we sow."
Our responses today can impact outcomes over the next decade and century.
Take the long view when faced with doing right now or doing nothing.
He who is faithful in a very little thing is faithful also in much.
Great leaders make it their life calling to finish well. "You were running well! Who cut in on you so that the truth no longer persuades you?"
We become distracted. The pull of other things, seemingly good things, keeps us from becoming our best. Sometimes we may become fearful.
One great leader stated, "I have laid down a pattern for you. What I have done, you do."
Favor is the distinction bestowed by providence. It is seen as approval, support, or liking for someone or something.
It can be affected by the accumulation of decisions and actions as a leader, a company, or a family.
How is it that one company endures for 100 years, while others languish and disappear?
How can one person accomplish so much, even with lesser talent, skills, and experiences?
Favor. "Joseph found favor in his eyes and became his attendant. Potiphar put him in charge of
