Description

In this episode of At Home in Waterloo Region, Cheryl Goetz sits down with Kristina Bartold, co-founder of The Social Snippet, host of The Community Podcast, and co-creator of High Vibe Women. Kristina shares how her social media side hustle evolved into a full-service digital agency rooted in community, connection, and authenticity. From building massive business momentum to navigating the messy middle of entrepreneurship, she opens up about what really fuels long-term success. With real talk, humour, and tons of wisdom, this episode is packed with insight for anyone growing a business in Waterloo Region, or beyond.

In this episode, you’ll hear:

• [04:33] How a few early coaching clients and a friend stepping away from her agency unexpectedly sparked the birth of The Social Snippet. 
• [05:28] Kristina’s creation of High Vibe Women, a powerful in-person and online community that brings ambitious women together to connect, expand, and grow.
• [10:33] The honest side of entrepreneurship: navigating people-pleasing, burnout, failed partnerships, and why business is personal growth in disguise.
• [21:35] What makes The Social Snippet different, why they won’t run your account for you, and how focusing on community over virality builds real trust and sales.
• [27:10] Kristina’s top hot takes on social media, including why weird job titles, inconsistent bios, and vague business descriptions hurt your brand.
• [33:16] The myth of needing to show up like everyone else online, and why being yourself consistently is still the most powerful strategy.
• [40:32] What’s next: expanding High Vibe Women to new cities and the dream of seeing more female-founded businesses hit 7-figures.

Kristina’s journey is a testament to building with intention, showing up with heart, and being bold enough to do things differently. Whether it’s leading with relationships, investing in the right rooms, or staying rooted in your “why,” her approach proves that community isn’t just a nice-to-have, it’s the strategy.

Special Offer: 

• Visit thesocialbusinessclub.ca and use code PODCAST to get your first month for $1 CDN. 
• If you have big podcast dreams, Kristina would love to offer you 10% off your podcast launch, just tell her Cher sent you!

Connect with Kristina: 

Instagram: @kristina.bartold

Website: www.thesocialsnippet.com/

Let's Connect:
Instagram: https://www.instagram.com/at.home.co
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/podcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360
Instagram: https://www.instagram.com/saltboxmortgage_agent
Contact: Amanda@saltboxmortgages.com
519.497.9256

• Den1880
Website: https://www.den1880.co
Instagram: https://www.instagram.com/den1880.co