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 Is Your Website Working For You or Against You? 

In this episode of Swell Social Hour, host Serena welcomes web designer Emily Lee to discuss the essential elements of a successful website for wedding professionals. They explore the must-have pages, the importance of contact forms, pricing transparency, and how to create a website that converts visitors into clients. Emily shares insights on optimizing user experience, the role of marketing beyond the website, and common misconceptions about website pages. 

Episode Takeaways

• A good homepage acts as a table of contents for your website.
• The 'About' page is crucial for building trust with potential clients.
• Keep contact forms concise to increase inquiries.
• Pricing transparency can enhance user experience and trust.
• Calls to action should be clear and engaging.
• Copywriting should ideally precede design in the website creation process.
• High-quality images are essential for a professional appearance.
• Marketing strategies are necessary to drive traffic to your website.
• Testimonials should be integrated throughout the site for better visibility.
• Blogging regularly can significantly benefit your website's SEO.

Where to find Emily:

 www.byemilyjane.com | https://www.instagram.com/byemilyjane

Connect with me online! https://www.instagram.com/dandeagency/

https://www.dandeagency.com/ | https://www.dandeagency.com/swellsocial

Check out my favorite tools (I may earn a small commission when you use these links):

Manychat | Later | Interact Quiz Maker | Airtable