In this episode, Karen Wood discusses ways for dental practices to boost their marketing without straining their teams. Featuring experts Keith Washington and Shannon Perry from ProSites, the episode covers the evolution of dental marketing, the importance of branding, and effective tracking of marketing strategies. Key points include the significance of online tools, automating administrative tasks, leveraging digital marketing, and budgeting for marketing efforts. The conversation also highlights the benefits of partnering with industry experts like ProSites for optimized marketing strategies.
HOST: Karen Wood manages the VDA Member Perks program. She has been in the dental field for over 20 years, having experience as a dental assistant, managing a periodontal practice, and working with dental teams as a sales consultant and trainer.
GUEST(S): Keith Washington: Keith Washington is the Chief Technology Officer at ProSites and has over 30 years of software product management and development experience. He has an accounting degree from the University of Maryland and has led product transformations at many successful companies. Keith has been with ProSites for over 10 years and has led the development of solutions to help transform dental practice efficiency and productivity. He has a passion for building solutions that help dentists acquire, retain, and engage their patients.
Shannon Perry: Shannon is the Director of Partnerships at ProSites and has spent the past 14 years helping practices thrive with solutions to achieve their unique goals. Specializing in digital marketing, Shannon uses that experience to help practices improve their online presence so more patients can find them. By focusing on each client's unique business and marketing needs, Shannon has been able to help thousands of practices optimize client communications, maximize efficiency, and improve profitability.
MENTIONED IN THIS EPISODE:
VDA Member Perks: https://www.vdamemberperks.com/ The Virginia Dental Services Corporation (VDSC) was created as a subsidiary of the VDA to recommend products and services to the members of the VDA. By utilizing the VDA Member Perks-endorsed vendors, VDA members can enjoy the peace of mind that comes with using recommended companies, take advantage of special benefits, and receive discounted pricing, all while supporting the VDA. Since 1997, the VDSC has been pleased to provide over $3.7 million in funding to the VDA, VDA Foundation, VCU School of Dentistry, and others.
ProSites: From website design to social media and search engine optimization, ProSites is the ideal solution for busy dentists who want to get results from their online marketing. https://prosites.com/VDA/ VDA members received up to a 70% discount on ProSites solutions.
EPISODE CREDITS:
Producer: Paul Logan
Host: Karen Wood
Guest(s): Keith Washington and Shannon Perry
Post-Production/Editor: Shannon Jacobs
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The information, opinions, and recommendations presented in this Podcast are for general information only, and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional, medical, or legal advice.
Music in this episode from Epidemic Sound
