"Being positioned well within an industry can be really powerful. If you're good at helping the client understand that you've done this before and you understand their issues, it can be a really easy sell once you get to that point." -Logan Hoffman
The finer details of this episode:
- The importance of niching and verticals: Benefits of specializing in a specific industry and how it can lead to more efficient work and higher perceived value
- Different ways to find a niche: Bringing experience to the table, organic discovery, and intentional building of expertise
- Advice on entering new industries: Exploring strategies for entering new industries, including documenting past successes and intentional pursuit of projects in specific spaces
Episode resources:
