Description

Sales used to thrive on instinct, grit, and handshakes. Today? If your sales process isn’t documented, repeatable, and supported by the right tools, you’re not ready to scale.

In this episode, Butch Nicholson sits down with Dean Nolley, founder of Sales Growth Imagination, to talk about how companies can build sales organizations that actually work, especially as their experienced salesforce begins to retire.

Dean brings more than 35 years of experience in sales leadership and business transformation, and he’s the person companies call when growth has stalled or chaos has taken over.

Tune in to hear practical insights on:

• Why most companies are “winging it” without a real sales process.
• How to stop spreadsheet-managing and start using your CRM the right way.
• What makes modern prospecting work (hint: it’s not cold emails or networking lunches).
• The overlooked risk of sales rep retirements—and how to prepare now.
• Why baby boomers and Gen X leaders need to evolve, not start over.

If you’re a seasoned sales leader trying to stay relevant and scalable in today’s digital-first world, this is the conversation you’ve been waiting for.

Bridging Generations in Sales and Outreach is hosted by Robert (BUTCH) NICHOLSON and produced by Fist Bump

Helping Gen X and Baby Boomer leaders turn their reputation into revenue—without losing the human touch.

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