Description

Building a business used to mean chasing leads. Today? It’s about building trust, deepening relationships, and showing up when it matters most.

In this episode, Butch Nicholson sits down with Terri Smith Roca, a top residential realtor from Johns Creek, Georgia, to talk about what happens when your lead generation engine disappears and how real, lasting growth is built on reputation, not algorithms.

Terri shares her journey of rebuilding her business after Zillow changed its model, forcing her to shift from buying traffic to earning trust. With more than 20 years of real estate experience, Terri proves that while the tools have changed, the heart of great sales has not.

Tune in to hear practical insights on:

• How to rebuild when your biggest lead source disappears overnight.
• Why fear of mixing business and friendship almost held Terri back and how she overcame it.
• How to make your reputation your strongest marketing tool.
• Why real estate (and sales) is still a contact sport, even in a digital world.
• Simple, personal ways to stay top of mind in a noisy, AI-driven marketplace.

If you’re a seasoned sales or business leader trying to evolve your approach without losing what makes you successful, this conversation will feel like a breath of fresh air.

Bridging Generations in Sales and Outreach is hosted by Robert (BUTCH) NICHOLSON and produced by Fist Bump

Helping Gen X and Baby Boomer leaders turn their reputation into revenue—without losing the human touch.

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