In this short but powerful solo episode on this edition of the Business Chaser, Heidi Schmidt breaks down why chasing social media trends, viral moments, or new platforms like TikTok or Substack may be hurting—not helping—your business. Learn how to create an intentional marketing strategy, repurpose content across platforms, and engage your current audience with purpose. If you're feeling overwhelmed by shiny object syndrome or stuck on follower count goals, this episode offers practical marketing education to help you focus on what really drives results.
Episode Highlights:
Chapters:
00:00 Why Most Business Owners Chase the Wrong Metrics
01:50 The Power of Nurturing Your Existing Audience
04:30 What Going Viral Really Gets You
06:45 How to Evaluate Platform ROI Before You Dive In
09:30 Protecting Your Time, Energy, and Marketing Focus
Connect with Heidi:
Website: www.heidijschmidt.com
Instagram: www.instagram.com/heidischmidtcreative
IG Hooks Freebie: https://heidischmidtcreative.kit.com/e01c14043e
Let’s Stay Connected:
→ Follow Lauren on Instagram: www.instagram.com/laurennajar
→ Learn more or work with me: www.laurennajar.com
→ Follow Business Over Cocktails on IG: www.instagram.com/businessovercocktails
→ Attend Growth & Connect retreats & events: www.instagram.com/growthandconnect
🎧 Subscribe & Review:
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