Thinking about hiring a social media manager—or are you one yourself? This Business Chaser episode dives into what actually drives results in social media marketing. Whether you’re a brand owner, freelancer, or agency pro, you’ll learn what to expect when outsourcing content, how to create transformational offers, and why strategy matters more than just pretty posts.
We break down the real role of social media managers, pay transparency, influencer marketing misconceptions, and how to build better brand partnerships. If you’re ready to grow your business online—or want to land better clients—this is your must-listen guide.
Episode Highlights:
Chapters:
00:00 – Introduction: The State of Social Media Today
01:00 – Logan’s Background in Social Media & Marketing
02:45 – What Social Media Managers Actually Do
04:30 – Hiring Help: What Brands Need to Know First
06:20 – Strategy vs. Just Posting Pretty Content
07:30 – Influencer Marketing & Why Micro May Be Better
09:00 – Cost Expectations & Pay Transparency in SMM
10:20 – For SMMs: Building Better Packages & Offers
12:00 – The Client Relationship: It’s a Partnership
13:30 – Creating Transformational Experiences for Clients
15:00 – Final Thoughts: Raising the Standard in Social Media Work
Connect with Logan:
Instagram: @socially.logan
A guided workbook to help you align your routines, systems, and strategy with the life you actually want. https://businessbffacademy.myflodesk.com/balancedbusinessblueprint
Community-driven, boutique marketing agency for your digital marketing needs. Marketing strategy and execution. https://www.yourmarketingbffs.com/
Let’s Stay Connected:
→ Follow Lauren on Instagram: www.instagram.com/laurennajar
→ Learn more or work with me: www.laurennajar.com
→ Follow Business Over Cocktails on IG: www.instagram.com/businessovercocktails
→ Attend Growth & Connect retreats & events: www.instagram.com/growthandconnect
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