When Heidi Schmidt lost her job in 2020, she didn’t just pivot—she rewrote the script. In this episode, Heidi shares how she went from laid-off marketing director to six-figure agency owner and now, a candidate for state delegate. We unpack the realities behind the title “marketing strategist,” the emotional toll of burnout in the social media world, and why so many businesses fail before they even get started. From balancing motherhood with entrepreneurship to launching new offers while staying rooted in values, this conversation is a raw look at what it really takes to grow a business and stay true to your purpose.
Episode Highlights:
Chapters:
00:00 Introduction & Heidi’s Story
02:30 What a Marketing Strategist Really Does
11:20 Pivoting After the Pandemic
20:00 Building & Scaling the Agency
27:40 Time Freedom, Boundaries & Burnout
32:45 Launching a Political Campaign & Purpose
48:30 Lessons, What to Unlearn & Final Pride
Connect with Heidi:
Website: www.heidijschmidt.com
Instagram: www.instagram.com/heidischmidtcreative
IG Hooks Freebie: https://heidischmidtcreative.kit.com/e01c14043e
Let’s Stay Connected:
→ Follow Lauren on Instagram: www.instagram.com/laurennajar
→ Learn more or work with me: www.laurennajar.com
→ Follow Business Over Cocktails on IG: www.instagram.com/businessovercocktails
→ Attend Growth & Connect retreats & events: www.instagram.com/growthandconnect
🎧 Subscribe & Review:
Love the episode? Don’t forget to subscribe, leave a review, and share with a friend who needs a business boost and a good chat over a cocktail.
