In this episode of "Let's Talk About It Today," host Jimmy Mortgage welcomes Lisa Troyano, a multifaceted professional who is a realtor and broker-owner at Engel & Völkers Hoboken and Jersey City, an app developer, a mother, and a food enthusiast.
Lisa shares her journey from corporate media to real estate, explaining how, after being laid off during layoffs in 2011, she initially started an event planning company while doing real estate on the side. Following in her late mother's footsteps in real estate, Lisa found this career path more lucrative and fulfilling than event planning.
She discusses her experience with Engel & Völkers, describing it as the only truly global luxury brand that started overseas before expanding to the US. Lisa unexpectedly became a broker-owner after her mentor Nick Costantino passed away, stepping in when the brokerage was at risk of closing. She successfully turned the business around in 12 months and even expanded to a second location in Jersey City just before COVID hit.
Growing up in an entrepreneurial family exposed Lisa to both wealth and struggle, giving her a balanced relationship with money that helps in her luxury real estate business. Lisa also shares insights about her app called ReStage, essentially "Airbnb for couches," which allows people to rent furniture when not in use—created after witnessing waste in the staging industry.
On a personal note, Lisa opens up about becoming a mother after a difficult pregnancy and delivery due to an undiagnosed bleeding disorder, advocating for more comprehensive testing during pregnancy. She credits postpartum doulas as incredibly helpful during her three-year recovery journey.
When not working, Lisa enjoys dining at local favorites like Dino and Harry's and Augustino's in Hoboken, and dreams of eventually living in Italy, her favorite vacation destination.
Listeners can find Lisa at http://LTAEndeavors.com or on social media @myhomebokin or @EVHobokenJC.
https://www.instagram.com/evhobokenjc/
https://www.instagram.com/myhomeboken?igsh=MXVwYnNvZW42bzVhbQ==
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