Customer success isn't just about building relationships – it's about understanding your customers' strategic outcomes and helping them achieve measurable business results.
• Building relationships without connecting to business outcomes leaves accounts vulnerable to churn
• Track customer data meaningfully and use it in authentic, non-cheesy ways to strengthen connections
• Ensure smooth information transfer from sales to implementation to customer success
• Multi-thread relationships within customer organizations to protect against stakeholder turnover
• Never confuse customer satisfaction with customer success – they aren't the same thing
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