Description

In episode 6 of Waste To Wealth, Michael McCall interviews Alex Gorelik, an Entrepreneur and Owner of Squeakly - Your Cleaning Company, as he shares insights into his entrepreneurial journey and the businesses he has developed, highlighting key strategies for turning waste hauling into a profitable and scalable venture. 

Tune in to learn more about the unique opportunities in the waste management industry and the importance of adaptability and innovation in business.

TIMESTAMPS

[00:02:27] Residential cleaning business growth.

[00:06:42] Starting a niche cleaning business.

[00:11:49] Business pivot and strategy change.

[00:15:24] Success is rented, not owned.

[00:21:19] AI implementation challenges in business.

[00:23:40] AI's future impact on work.

[00:28:01] Business challenges and expectations.

[00:32:55] Speed reading techniques.

[00:37:20] Selling feelings, not services.

[00:41:43] Cleaning services and customer experience.

[00:48:44] Customer and vendor relationship.

[00:50:24] Business owners' common mistakes.

[00:56:08] Free estimates for cleaning services.

QUOTES

• "I recommend that anybody who owns a business, don't sell your service. Sell the feeling and build your selling strategy on that." - Alex Gorelik
• “We're all humans. We make mistakes. We just go through it. We pride ourselves on the customer service of world-class level customer service where you actually, you know, you make sure it's done right.” - Alex Gorelik
• “And I think that there are two currencies that get exchanged. One, you exchange money, right? We get paid in money, but we also get paid in gratitude. Both parties should be thankful for the relationship because it should be helping both of them.” - Michael McCall

SOCIAL MEDIA LINKS

Michael McCall

Instagram: https://www.instagram.com/buffalo.finances.cpa/

Facebook: https://www.facebook.com/BuffalofinanceNC/

LinkedIn: https://www.linkedin.com/in/michael-d-mccall-03667714/

Alex Gorelik

Personal Instagram: @alex.gorelik.now

Business Instagram: @squeaklycleaning

WEBSITES

Buffalo Finances: https://buffalofinances.com/

Squeakly - Your Cleaning Company: https://squeakly.ca/