Helen Smith, Head of Marketing at Precision Proco, joins Color Bar to talk about relaunching their podcast Great Minds Print Alike—and why sometimes the bravest move is simply to Stop Overthinking and Take Action! Check out the podcast here: Great Minds Print Alike
We dig into the impact of AI on business and marketing strategies—how we can still show up authentically, while weaving AI into the creative process to spark ideas, accelerate execution, and free up time for what matters most: strategy and human connection.
Helen also shares what happened when she fully unplugged on vacation—how stepping away recharged her creativity and gave her team the chance to grow. It became a powerful example of engaging the next generation of talent in our industry and empowering them with real responsibility. As Helen put it best:
“There is nothing more motivational than trust.”
We wrap by reimagining B2B demand generation—shifting away from being purely sales-driven and leaning into marketing-led, playful, multi-channel approaches. And Helen reminds us of a truth every marketer should hold onto:
“It’s not always about selling a product—it’s about selling a feeling.”
If you’re a B2B marketer or a business leader, this episode is packed with real conversation and real opportunities—both personally and for your business.
